Content Creation and Marketing
Content To Attract, Inform & Engage
Content marketing isn’t selling. It’s about engaging audiences and inducing behaviour.
We creative content marketing services for almost any media such as:
- Social Media campaigns
- Script writing
- Video presentations
- Blog articles
- Company profile creation
Facts & Figures from Content Marketing Practitioners
- Content marketing costs 62% less than traditional marketing and generates 3 times as many leads.
- 90% of B2B buyers say online content has had an impact on their purchases.
- 78% of CMOs see content marketing as the future of marketing.
- 96% of content marketing “leaders” use a content or editorial calendar.
- 61% of consumers have made a purchase after reading a blog recommendation.
- 59% of content marketers consider blogs their most valuable channel.
- Companies with blogs produce 67% more leads than those without.
- 71% of marketers use paid methods of content distribution.
- 87% of B2B marketers use social media to distribute content.
Benefits of Content Marketing
Enhanced brand’s visibility
Quality content is more prominently displayed when prospects search for it. In the early stages of brand awareness, interesting and informative content marketing efforts are positive.
Gain the Position of preferred Brand
Publishing quality content takes intense effort to establish a leading industry position
Maintain an Ongoing Relationship with the Target Audience
Continuous engagement is key to occupying mind space. A well-planned content marketing strategy will keep the brand relevant and current in the minds of consumers.
Heightened Brand Awareness
One can easily recognize a brand name by its presence everywhere. We are drawn to familiar things. Content marketing that is well planned and executed fosters familiarity
Relevant information should be provided when it is needed and throughout the entire buying process.
Industry Leading Position
You are the industry leader if you provide useful information at the right moment and offer high-quality products or services.